Earn on agreed sales.
The proposed offer combines software and managed growth with a share of defined, completed service sales. Each agreement sets customer eligibility, fee duration, and marketing budgets.
Tillrise / Investor overview
Scale the growth.
Not the real estate.
A capital-light way to participate in local service revenue: help independent salons fill existing capacity, without acquiring their locations or employing their service teams.
Request the deckFirst design partner: Allure NailsStage: product deployment & pilot validationCompany formation: pre-incorporation
The investment
thesis.
The business infrastructure exists. The growth function is the opportunity.
We start with established nail salons that have the staff and space to serve more customers. Tillrise pairs software with managed acquisition and retention, with the aim of making profitable demand creation repeatable across locations.
The model is being validated with our first salon partner. Paid adoption, incremental lift, and repeatable delivery economics are the next proof points.
A focused entry market
Start with nails.
Earn the right to expand.
Nail salons provide a specific initial customer profile and workflow. Adjacent appointment-based businesses are a potential expansion path once the model works.
34,417
U.S. employer nail-salon establishments
2023 Census County Business Patterns. Excludes nonemployer businesses; not a count of qualified customers or unused capacity.
Source: U.S. Census Bureau ↗The business model
Software-enabled delivery.
Performance-linked fees.
Leave a reason to renew.
Fees must leave attractive incremental contribution for the salon after technician pay and other variable costs. A tracked sale alone does not prove added profit.
Make delivery repeatable.
Standardized onboarding, reusable campaigns, and automation should reduce effort per location. Customer acquisition, support, and messaging remain real costs.
Where we intend to compete
Own the work
between the tools.
Websites, booking tools, and marketing features already exist. Our intended advantage is putting them to work against a specific salon’s available capacity.
Capacity-aware execution
A campaign connected to the services and times the salon can actually fulfill.
Visible owner value
Completed-sale reconciliation, finite fee windows, and contribution after costs.
Local operating knowledge
A founder-led launch, close owner feedback, and a focused first market.
Compounding operating knowledge
Learn which campaigns, onboarding steps, and follow-ups work across comparable salons—with permissioned data and measurable delivery effort.
Existing alternatives include NailSoft, Mango, Booksy, and Fresha. Tillrise’s differentiation must be demonstrated in outcomes and delivery, not a feature checklist.
What the next capital should unlock
From one deployment
to a repeatable business.
- 01
Prove the first operating loop.
Complete the structured Allure beta: reliable workflows, real usage, and a clean baseline for the commercial test.
- 02
Replicate beyond the first relationship.
Founder-led selling and additional independent pilots. Measure onboarding time, owner value, delivery costs, and willingness to pay.
- 03
Scale what owners renew.
Strengthen engineering and automate proven workflows. Add commercial capacity after paid renewals and a repeatable sales process.
The next milestone isn’t simply more demos. It’s a repeatable group of salons choosing to pay for results.
Founder-market fit
An operator
building for operators.
Ian Greenberg, founder
Multi-location restaurant operations, applied AI, and hands-on product development meet in Tillrise. The first salon partnership makes the feedback loop concrete.
The founder’s backgroundFor investors and strategic partners
Build the next chapter
of local business.
Request investor materials Deck, financial model, and a conversation with the founder.